Digital Marketing Officer at Alliance Real Estate / RE/MAX Ethiopia

Digital Marketing Officer at Alliance Real Estate / RE/MAX Ethiopia

Location: Addis Ababa, Ethiopia (Hybrid/On-Site) Job Type: Full-Time

Who We Are: Alliance Real Estate / RE/MAX Ethiopia

At Alliance Real Estate / RE/MAX Ethiopia, we are driven by a singular mission: to connect individuals, families, and investors with their ideal properties through unparalleled service and market expertise. As part of the globally recognized RE/MAX network, we bring world-class real estate standards to the rapidly growing Ethiopian market. We understand that buying, selling, or renting a property is one of the most significant financial and emotional decisions a person can make. That is why we rely on a foundation of trust, transparency, and cutting-edge market innovation.

Over the years, we have positioned ourselves at the absolute forefront of the real estate sector in Ethiopia, continuously adapting to a dynamic economic landscape. We believe that showcasing exceptional properties requires an exceptional, tech-forward marketing strategy. As we scale our operations in 2026, we are looking for a highly capable, creative, and data-driven Digital Marketing Officer who can lead our online presence, execute targeted campaigns with precision, and help us navigate the next phase of our digital transformation.

The Labor Market Context: Why Now?

We know that the labor market in 2026 is evolving at a breakneck pace, and the real estate sector has fundamentally shifted from traditional print media to highly interactive digital experiences. The data tells a clear story: top-tier digital marketing professionals want dynamic environments where they can utilize the latest tools and see the direct, revenue-driving impact of their campaigns. According to recent 2026 labor market analyses, digital marketing roles in the real estate sector have seen a 28% year-over-year growth, driven heavily by consumer demand for virtual property tours, high-quality video content, and instant social media engagement.

At the same time, we recognize that highly skilled marketers are seeking more than just a routine job. Today’s professionals prioritize roles that offer creative autonomy, access to advanced digital tools, and the opportunity to build engaging, multi-platform brand narratives. Specialized skills—particularly in Pay-Per-Click (PPC) advertising, rapid video production, and live social commerce—are commanding a premium in today’s highly competitive landscape.

At Alliance Real Estate / RE/MAX Ethiopia, we have intentionally designed this role to align with these exact market realities. We understand that you have options. Therefore, we offer the resources required to execute at a high level and a culture that values measurable output and creative problem-solving over micromanagement. We are focused on the strategic insights and the distinct digital footprint you can build for our growing portfolio of properties.

The Role: Digital Marketing Officer

As our new Digital Marketing Officer, you will not just be scheduling social media posts; you will be stepping into a pivotal role that connects our premium real estate listings with high-intent buyers and investors. You will be responsible for driving our end-to-end digital strategy, serving as the critical digital voice of the RE/MAX brand in Ethiopia.

This role is purpose-built for a creative builder and a strategic analytical thinker. You will have the autonomy to shape your own digital workflows, the authority to manage ad budgets, and the support of a sales and leadership team that fundamentally believes in empowering its marketing department to take bold, calculated risks.

In-Depth Responsibilities

1. Omnichannel Advertising and PPC Campaign Management

• What you will do: You will lead the development, refinement, and active management of targeted digital ad campaigns across Google, Meta, and specialized Pay-Per-Click (PPC) platforms. This involves breaking down quarterly sales goals into precise ad-spend strategies, conducting rigorous keyword research for the local real estate market, and ensuring lead generation milestones are consistently met.

• Why this is essential: In today’s unforgiving competitive landscape, passive marketing is no longer sufficient. Real estate operates on long sales cycles, and we need someone who can utilize advanced PPC strategies to capture high-intent search traffic and retarget potential buyers effectively. Without a meticulously crafted paid ad strategy, our premium listings remain invisible to the buyers who are actively searching for them right now.

2. High-Velocity Content and Video Production

• What you will do: Direct and produce visually stunning digital assets for our property listings. You will leverage modern, agile design and video creation platforms—such as Renderforest for rapid, high-quality video graphics and animations—to turn static property photos into compelling digital stories and virtual tours.

• Why this is essential: The modern property buyer makes their initial judgment within seconds of seeing a listing online. A property is not sold with plain text; it requires an immersive visual experience. By utilizing rapid video production tools, you ensure that our listings hit the market with polished, professional media immediately, giving us a massive speed-to-market advantage over competitors relying on outdated, slow production methods.

3. Interactive Community Engagement and Live Streaming

• What you will do: Actively manage our social media presence not just through static posts, but through real-time, interactive media. You will host and moderate live property walk-throughs and Q&A sessions on platforms like TikTok LIVE, Instagram, and Facebook, engaging directly with potential buyers and investors.

• Why this is essential: Consumer trust is the currency of real estate. Modern buyers crave authenticity and immediacy, which heavily produced static videos cannot always provide. Live video sessions allow you to answer buyer questions in real-time, showcase the true scale and feel of a property, and build a massive, engaged audience organically. Your ability to command a live digital audience directly translates into faster property closures.

4. Data-Driven Funnel Optimization

• What you will do: Monitor key performance indicators (KPIs), deeply analyze website and campaign metrics, and leverage these quantitative insights to continuously iterate our lead-generation funnels.

• Why this is essential: Gut feelings about what makes a “good ad” do not scale a modern business. By establishing a rigorous culture of analytics, you will help us identify where potential buyers are dropping off in our digital funnel. This ensures that every dollar spent on marketing is tracked and optimized for the highest possible Return on Investment (ROI).

5. Brand Guardianship and Global Alignment

• What you will do: Ensure all digital touchpoints perfectly align with the globally recognized RE/MAX brand standards while successfully tailoring the messaging to resonate deeply with the local Ethiopian market and diaspora investors.

• Why this is essential: RE/MAX is a brand built on decades of international trust. Your role as a brand guardian ensures that whether a client is interacting with us from Addis Ababa or abroad, they instantly recognize our hallmark professionalism, reducing friction and instantly elevating the perceived value of our localized listings.

Requirements & Qualifications

To truly succeed in this high-impact role, you must bring a balanced mix of creative design proficiency, strategic foresight, and a deep understanding of digital consumer behavior.

• Professional Digital Experience: Verifiable track record in digital marketing, social media management, or digital content creation, preferably with experience in real estate, luxury goods, or high-ticket sales environments.

  • Why this matters: Marketing a $500,000 property requires a vastly different psychological approach than marketing everyday consumer goods. We need a professional who understands how to build long-term trust and nurture high-value leads.

• Technical & Creative Proficiency: Hands-on expertise in digital ad platforms (Google Ads, Meta Ads Manager, PPC networks) and high-speed creative tools (e.g., Renderforest, Adobe Creative Cloud, Canva).

  • Why this matters: Total fluency in modern content creation and distribution platforms means you can focus entirely on high-level campaign strategy rather than struggling with the basic mechanics of deploying an ad or rendering a video.

• Live Media Comfort: Proven ability or strong willingness to strategize and execute live digital events, such as TikTok LIVE sessions or virtual open houses.

  • Why this matters: The market has moved beyond static images. We need a digital leader who is highly comfortable navigating the fast-paced, interactive nature of modern live social media to capture the modern homebuyer’s attention.

• Agility and Adaptability: A clearly demonstrated ability to rapidly pivot digital strategies in direct response to suddenly changing market conditions, shifting social media algorithms, and new property acquisitions.

How to Apply

If you are genuinely ready to take deep ownership of our digital presence and actively help drive Alliance Real Estate / RE/MAX Ethiopia forward, we want to hear from you.

Interested candidates should submit their detailed CV and a customized Application letter.

• Email your materials to: operations@remaxethiopia.com AND marketing@remaxethiopia.com

• Subject Line: Please use exactly “Digital Marketing Officer” as the subject of your email.

Note: Only shortlisted candidates will be contacted for the next steps in our highly competitive hiring process. Alliance Real Estate is a proudly equal opportunity employer.